lol i love how the part says "durr" on it. it fits for the moment. lol.
The general thought with that company is D.U.R.R.
Do
Undo
Rethink
Redo
I've also seen it at a few Ford plants that have been modified to look like DUhh.
As it seems like everything they have installed has had to be heavily modified or reinstalled. Case in point, the equipment section that was in the picture was ripped out last weekend and reinstalled make sure everything was square and level as the car comes across the chains.